NEW DELHI: The Muffler Man campaign, started by Aam Aadmi Party volunteers on social media, has now reached mobile phones with a group of volunteers launching a mobile game by the same name in which the main character goes by the name of Muffler Man and overcomes hurdles like corruption and bribe to win the game.
The Android-based game was developed by party volunteers and digital agents interactive private limited, in an effort to increase donations. “We wanted to use the Muffler Man tagline and impart the ideals of our party which are honesty, fighting against corruption and women safety,” said Mohit Ramani, an engineer, who along with six volunteers developed the game.
The team has decided to keep Muffler Man faceless so as to represent the common man. “There are platforms like women safety, water supply and good governance which the player will have to cross to keep moving in the game. Then we have some platforms like Janlokpal, which can make the player jump two platforms at once. The player can get powers by getting broom. With every third broom you get some extra power,” Ramani said.
But like every other game there are hurdles as well. “There are platforms like bribe, scam and corruption which will bring you down. We have around seveneight such platforms which the player will have to jump over,” he said.
The mobile application is free of cost and will soon be made available on Apple and Windows. “It is a 2D game and we have had over 500 downloads in just one day. In the game you can earn various merchandise,” said Ankit Lal, who heads AAP’ s social media cell.
“Our focus is to increase donation. We will link all new campaign hastags on the game page. The game will also change background depending on location, so if you are playing it in Delhi it will have India Gate as the background while in Mumbai it will change to Taj hotel,” he said.
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