The global women’s activewear market was valued at $119,078 million in 2017, and is expected to reach $216,868 million by 2025, registering a CAGR of 7.7% from 2018 to 2025. Activewear is a utility clothing for athletes engaged in sports and fitness activities, which helps to enhance the performance of athletes, owing to various advantages such as enhanced grip, wicking function, and bi-stretchable characteristics.
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Extensive and unique advantages offered by activewear such as breathability, quick drying, static resistance, thermal resistance, and chemical resistance majorly drive the growth of the global activewear market. In addition, rise in health consciousness among consumers and increase in sports & fitness enthusiasm among customers boost the demand for activewear. Moreover, rise in participation of consumers in sports activities fuel the sales of activewear, which positively impacts the market growth. For instance, increase in participation of female consumers in walking for fitness activities has led to surge in sales of running/jogging shoes and activewear shorts & t-shirts.
Moreover, holistic approach of consumers toward athleisure wear positively impacts the overall growth of the market. Furthermore, increase in fitness and sports consciousness among young generation and upsurge in disposable income are some of the notable factors that support the market growth.
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The major players operating in the women’s activewear market include Hanesbrands Inc., Mizuno Corporation, Adidas AG, ASICS Corporation, Columbia Sportswear Company, NIKE, Inc., V.F. Corporation, PUMA SE, Under Armour, Inc., and Gap, Inc.
Extensive and unique advantages offered by activewear such as breathability, quick drying, static resistance, thermal resistance, and chemical resistance majorly drive the growth of the global activewear market. In addition, rise in health consciousness among consumers and increase in sports & fitness enthusiasm among customers boost the demand for activewear. Moreover, rise in participation of consumers in sports activities fuel the sales of activewear, which positively impacts the market growth. For instance, increase in participation of female consumers in walking for fitness activities has led to surge in sales of running/jogging shoes and activewear shorts & t-shirts. Moreover, holistic approach of consumers toward athleisure wear positively impacts the overall growth of the market.
Furthermore, increase in fitness and sports consciousness among young generation and upsurge in disposable income are some of the notable factors that support the market growth. However, volatile cost of raw materials and high cost of designing result in excessive cost of the final product, thereby declining sales of activewear among price-sensitive consumers. Similarly, availability of counterfeit brands causes inconvenience & safety issues for consumers, which adversely impact the market growth. On the contrary, growth in number of promotional activities is anticipated to create product & brand awareness, which accelerates the market growth.
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