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Yoga involves physical, mental, and spiritual practices, including asana, Pranayama, meditation, and chanting, which improves physical and mental health of an individual. Yoga mats offer comfort while practicing the yoga and are considered to be the most essential yoga accessory.
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What is the Dynamics of Yoga Mat Market?
The global yoga mat market was valued at $13.3 billion in 2018, and is anticipated to reach $23.2 billion by 2026, with a CAGR of 7.1% during the forecast period. Yoga mat fabricated from various materials such as polyvinyl chloride (PVC), thermoplastic elastomers (TPE), cotton, jute, rubber, and polyethylene (PE) are available in the market.
What is the SCOPE of Yoga Mat Market?
Yoga mats are commonly available in rectangular shape, however, some of the yoga mats offered by manufacturers come in hourglass or oval shape. The growth of the global yoga mat market is majorly driven by an alarming rise in the prevalence of obesity, especially in urban areas.
What is the Market Segmentation?
Furthermore, increase in investments According to the WHO, there has been a startling increase in the number of obese people worldwide. Obesity is associated with numerous health complications and disorders such as cardiovascular diseases, diabetes, and hypertension.
What is the Regional Framework of Yoga Mat Market?
Yoga is witnessing increasing popularity in India and the U.S. as an effective way of staying healthy, which is expected to contribute to the growth of yoga mat market in majority of developed and developing countries.
The global yoga mat market is segmented into material, end user, distribution channel, and region. By material, the market is categorized into PVC, TPE, rubber, cotton/jute, and others. Depending on end user, it is segregated into yoga &fitness clubs, household, and others. On the basis of distribution channel, it is divided into supermarket/hypermarket, specialty stores, e-commerce, and others. Region wise, it is analyzed across North America (U.S., Canada, and Mexico), Europe (Germany, France, the UK, Italy, Spain, and rest of Europe), Asia-Pacific (China, Japan, Australia, South Korea, and rest of Asia-Pacific), and LAMEA (the Middle East, Latin America, and Africa).
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