Avena sativa, also known as the oat plant, is used for centuries as food and as a herb. Avena sativa is commonly eaten or consumed as a medicinal supplement due to its highly-acclaimed health benefits. Other common names for avena sativa are avena, hafer, ma-karasu-mugi, and oats. Various parts of the avena sativa plant are used to make medicinal herbal supplements as they provide a wide range of health benefits. Avena sativa has been examined in clinical research studies as a remedy for many medical conditions such as anxiety, bladder weakness, constipation, diverticulosis, gout, inflammatory bowel disease, and many other diseases.
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Some of the main market participants are:
Bob’s Red Mill Natural Foods,European Oat Millers,Grain Millers Inc,Jordans Mill,Mornflake,Nature’s Path Foods,Oat Services Ltd.,PepsiCo, Inc.,The Hain Celestial Group, Inc.,Wild Oats Marketing, LLC
The avena sativa market has witnessed significant growth owing to factors such as rising demand from the food and animal feed industry. Moreover, the emerging trend of meat alternatives in Europe and North America, where oat-based patties are becoming popular; this provides huge market opportunities for the key players in the market. However, high content of gluten proteins in avena sativa and rising number of consumers suffering from celiac disease is further projected to hamper the overall growth of the avena sativa market.
The global avena sativa market is segmented on the basis of nature, end use and distribution channel. On the basis of nature, the avena sativa market is segmented into organic and conventional. Based on end use the market is segmented into food, cosmetic care, and animal feed. On the basis of distribution channel, the avena sativa market is segmented into supermarket and hypermarket, convenience store, online store, and others.
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The report analyzes factors affecting the avena sativa market from both demand and supply side and further evaluates market dynamics affecting the market during the forecast period i.e., drivers, restraints, opportunities, and future trend. The report also provides exhaustive PEST analysis for all five regions namely; North America, Europe, APAC, MEA, and South America after evaluating political, economic, social and technological factors affecting the avena sativa market in these regions.
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