Social Media Advertisement Global Market Report 2020-30: Covid 19 Implications and Growth from Publisher covers this critical market and the impact on it from the Covid 19 virus. It provides strategists, marketers and senior management with the critical information they need to assess the increasing demand for digital publishing as a consequence of the secondary effects of Covid 19 on the social media advertisement market.
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Some of the key players of Social Media Advertisement Market:
Google LLC (YouTube)
Snap Inc. (Snapchat)
Tencent (QQ, Qzone, and WeChat)
ByteDance Ltd. (Tik Tok)
Advance Publications, Inc.(Reddit)
Sina Corp (Sina Weibo)
The global social media advertisement market is expected to grow from $86.41 billion in 2019 to $102.66 billion in 2020 at a compound annual growth rate (CAGR) of 18.8%. The growth is mainly due to the COVID-19 outbreak that has led to restrictive containment measures involving social distancing that has increased digital content consumption and advertisements for essentials and health and hygiene products over social media have increased. The market is then expected to reach $221.01 billion in 2023 at a CAGR of 29.12%.
The social media advertisement market consists of promotional activities to connect with the audience to build the brand, increase sales, and drive website traffic on social media. Advertising refers to communication with the consumers of a product or a service. Social media advertising or marketing includes generating and sharing content on social media platforms such as Facebook, Twitter, and Instagram in order to accomplish marketing and branding goals. It comprises activities such as image updates, posting text, videos, and other content that driver user engagement.
The social media advertising market covered in this market is segmented by advertisement type into microblogging, photo sharing, video sharing, others. It is also segmented by device into mobile, personal computers or laptops and by end-use industry into healthcare, automotive, retail, telecom, BFSI, others.
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The report provides a detailed overview of the industry including both qualitative and quantitative information. It provides overview and forecast of the global Social Media Advertisement market based on product and application. It also provides market size and forecast till 2023 for overall Social Media Advertisement market with respect to five major regions, namely; North America, Europe, Asia-Pacific (APAC), Middle East and Africa (MEA) and South America (SAM), which is later sub-segmented by respective countries and segments.
Fundamentals of Table of Content:
1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
1.5 Market by Application
1.6 Study Objectives
1.7 Years Considered
2 Global Growth Trends
2.1 Social Media Advertisement Market Size
2.2 Social Media Advertisement Growth Trends by Regions
2.3 Industry Trends
3 Market Share by Key Players
3.1 Social Media Advertisement Market Size by Manufacturers
3.2 Social Media Advertisement Key Players Head office and Area Served
3.3 Key Players Social Media Advertisement Product/Solution/Service
3.4 Date of Enter into Social Media Advertisement Market
3.5 Mergers & Acquisitions, Expansion Plans
4 Breakdown Data by Product
4.1 Global Social Media Advertisement Sales by Product
4.2 Global Social Media Advertisement Revenue by Product
4.3 Social Media Advertisement Price by Product
5 Breakdown Data by End User
5.2 Global Social Media Advertisement Breakdown Data by End User
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